Brandbite #2 All brands have personalities. Think of your brand as a person you are introducing to a single friend. Communicate the brand’s behavioral ways, human attributes, and interesting characteristics (sexy, fun, smart, confident . . .) Without a clear brand personality, your brand will be just another wallflower. Overheard On the train going to Hoboken, NJ, a cool pharmaceutical rep explains that his company’s new male love activation drug makes Viagra seem like a dial-up service for the Internet. Metaphors are a great way to capture a brand's story.

Karen Post helps organizations and professionals prosper with a powerful brand. She is a 20-year branding enthusiast, professional speaker, and author. If you’d like to learn more on branding, speaking programs, or consulting, please visit www.brandingdiva.com.