Brandbite #10 Do the same old thing. Get the same old results. Open your mind to new ideas and tactics to improve your branding communication. 1. Pick three industries that have no connection to your business: the more obscure, the better. Visit leaders' web sites, buy their trade magazines, and attend one of their trade shows. 2. Go to a flea market, a used bookstore, or museum. Take something from a different era and apply it to today's branding challenge. 3. Journal the top 20 cool ideas you've seen. Now modify and apply these gems to your industry. Brand On! Brain Tattoos, the book is out! Get your copy at Amazon or fine book stores across the US. Here's what people are saying:

"Hands on marketing help from a guru who lives what she preaches!"    Seth Godin, Author, Free Prize Inside "Karen will show you a new way - and as a result of your total branding and marketing outreach - make your phone ring with qualified prospects - then convert them to sales    Jeffrey Gitomer, Author, The Sales Bible "Brain Tattoos is a must read for anyone and everyone no matter if you are a CEO, Branch Manager, Sales Person, or a housewife. Thank you, thank you, thank you for waking me up!"    Danny T. Bogar, Managing Director, Stanford Group    Holdings, Inc. "A wide-ranging and far-reaching "how to" from the diva who clearly already has. A lucid, incisive, intelligent and thought-provoking guide to branding smartly, competitively, aggressively, indelibly. A must for anyone who's ever felt tempted to just give in and conform. Don't you dare!"    Mark Di Somma, Pusher, The Audacity Group    Limited, NZ "As we study branding the need for fresh outlooks and straightforward interpretations is pressing. Karen's book does that - for academicians and practitioners alike."    Neal M. Burns, Ph.D., Professor, Director Center For Brand Research Department of Advertising    University of Texas at Austin "Fastcompany.com columnist Karen Post knows branding. From her own business identity - the Branding Diva - to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. Written in an easy-to-read style, Brain Tattoos addresses the various aspects of branding, touching on its use in career development and marketing - and drawing on a host of quality examples."    Heath Row, Editorial and Community Director, Fast Company magazine

Karen Post helps organizations and professionals prosper with a powerful brand. She is a 20-year branding enthusiast, professional speaker, and author of Brain Tattoos, Creating Unique Brands that Stick to Customers' Minds. If you’d like to learn more about branding, read her monthly column at Fastcompany.com and visit www.brandingdiva.com.